Age-Proof Your Hair with Sonsoles Gonzalez Founder of Better Not Younger

 

Show Snapshot:

Ready to banish bad hair days? Tackle brittle, dry, thinning, or graying locks? 

Meet Sonsoles Gonzalez, founder of hair care company Better Not Younger, the first hair care brand for women over 40. She joins me to talk about age-proofing your hair, entrepreneurship, and how her 25-year career at L’Oréal and Procter & Gamble helped her identify a gap in the multi-billion-dollar hair care market. Want more years of beautiful hair? This show is a cannot miss.



In This Episode We Cover:

1.    Why Sonsoles decided to found a company at age 52.

2.    How aging and menopause affect women’s hair (even your hair follicles shrink!)

3.    Nutritional building blocks for shiny, healthy hair.

4.    Scalp care is a critical – yet often overlooked – factor in healthy tresses.

5.    What’s a lash serum and why you may want to add one to your beauty bag.

6.    Gray and silvering hair has different hair care needs than pigmented hair.

7.    Why Better Not Younger mainly features real women in their ads versus models.

8.    Why our mothers are our first beauty role models.

9.    The confidence of midlife.


Quotable:

What I now remember about my mom is this sense of confidence that she had, whether she was wearing makeup or not, whether her hair was done or not, she couldn’t care less. She would just be herself all the time and that gave her the sense of confidence that I think I have now.

Any woman will tell you, ‘My hair feels different, my hair has changed, it’s drier, it just doesn’t have the life that it had before.” It is fundamentally due to the drop of estrogen, That starts as early as your forties, even earlier, as you go through perimenopause. Your follicles start to shrink so your hair grows thinner. Because of the change in hormones in your body, you’re going to have less production of sebum—which makes your hair shiny, lustrous and strong.



More Resources:

Word of Mouth. Sonsoles recommends:

Our Wakeup Call Conditioner -- I am obsessed with this conditioner, obsessed. I love the shampoo as well, but the conditioner is the one thing if I’m stranded on an island, this is the product that I must have. And then the other product that I absolutely love is the Lift Me Up Hair Thickener because it gives me that instant volume boost and movement to my hair. It’s not a hair spray and it’s not a serum, it’s a unique technology that you just spray it on when your hair is wet, and you just style it. It just gives your hair this sort of sexiness, movement, and lift that I absolutely love.

More Resources:

The Better Hair Quiz

Summer Kickoff: Essential Guide to Summertime Hair Care

Website

Instagram

Facebook

 

Transcript

Katie Fogarty (00:06):
Welcome to A Certain Age, a show for women on life after 50 who are unafraid to age out loud. I’m your host, Katie Fogarty. 

 Good hair days, bad hair days, we’ve all had them. Today’s guest is a woman who has built a career and now a company helping the rest of us look in the mirror and think, I’m having a good hair day. For 25 years Sonsoles Gonzalez worked in hair care at powerhouse companies like L’Oréal and Procter & Gamble. Now, she founded haircare company Better Not Younger, the first haircare brand for women over 40. She joins me to talk about haircare for aging hair, entrepreneurship, and why beauty and wellness brands For the midlife market are focusing on education and community. Welcome, Sonsoles.

Sonsoles Gonzalez (00:51):

Thank you, thanks for having me.

Katie (00:52):

I’m excited to talk all things hair with you, but first I wanna learn how you came to launch Better Not Younger. I read that you started the company at age 52 after years of corporate life. Did you always have an itch to be an entrepreneur?

Sonsoles (01:05):

I did actually, at a very young age when I joined Procter & Gamble which was when I was 22, I always felt that I was gonna do that for a couple of years and then was going to go on and do my thing. Sure enough, you’re having a great career and then you have kids and a comfortable corporate life and a good salary and just keep going, and I was loving it. So, I never really thought about it for many, many years until very late in my career where I started getting that itch again, and that’s when it happened. So, I left L’Oréal at the end of 2016. At that point I just wanted to take some time off and relax and maybe even retire and then very quickly after that I realized that at 52 it was just way too young and I wasn’t ready for that. So that’s when I decided to go on to create my own thing.

Katie (01:58):
I love it. I love that you decided that you were not done yet and you had more to offer. What skills did you take from corporate life? Did you bring things that helped you launch this business or did you have to go acquire a whole new set of skills?

Sonsoles (02:11):
Both. I mean I brought a lot of things and I had to relearn so much. What I brought is first of all was that discipline. Especially from Procter & Gamble, of always measuring success and milestone in business performance measures and that is very important because being an entrepreneur you can be all over the place and if you don’t know exactly where you wanna go and what are the milestones to get there you can get lost or you can end up investing or wasting a lot of money. So, that discipline from P&G is something that I brought on and we had very clear KPIs that review actually weekly, and we adjust plans and thinking and strategies as we go along. So, I would say that for sure. 

The other thing that I brought from the corporate world was the importance of people. What I used to say is bring the right people on the bus. And in this journey, I had to make sure that that was the case. Different from the corporate life, I don’t have any HR department to help me find those people, and nor do I have the luxury of bringing people and train them and develop them and all that. So, for me, it’s very important the understanding having the value of the right people, but I also had to adjust to know that I had to bring people that were ready to go on their own, that did not rely a lot on my guidance, that could work independently. And that’s been something that I had to make sure I find in my company right now.

Katie (03:47):
It sounds like you’ve had to learn to develop people and that HR hat, but how did you actually learn to develop your formulations and your products? Did you have the vision for what you wanted or did you then work with an outside company to create your shampoos and new products?

Sonsoles (04:05):

So, that was another thing that when you work in corporate, you have buildings and buildings or people with white coats that are developing products day in day out. And in this case, I had a vision, I knew what kind of products she will need for her aging hair. I also had to go back to school to understand even more what’s going on. Because I knew a lot about hair, but there wasn’t a lot of knowledge out there about why it changes so much, so I had to learn about that. But then finally, through my network, I found a chemist, a scientist, that was willing to do this part-time during her weekends and spare time while she still had her full-time job, and she had experience in the category and she was very passionate about the whole thing. In fact, she started with us very early on and we just hired her as a full-time Chief Scientific Officer of the company just last month actually, so now she’s full time.

Katie (05:06):
That’s a big milestone. Congratulations on having that success that has allowed you to transition her to full-time. So, I’m curious, she’s a chemist in hair, your background is in haircare. Any woman listening to this show is familiar with hair care products and the desire to have gorgeous, luxurious, thick, shiny hair, but aging affects our hair, menopause affects our hair. Just like our bodies change, so does our hair. What are some of the common hair challenges that you set out to address and why did you realize that there was this big gap in the market?

Sonsoles (05:44):
Right. So, the first thing that any woman will tell you is my hair feels different, my hair has changed, it’s drier, it just doesn’t have the life that it had before. But nobody really knows what’s going on. There’s this lack of understanding and education and it is fundamentally due to the drop of estrogen, that’s the first thing that’s happening. That starts as early as your forties, even earlier, as you go through perimenopause. And so with that change, a lot of things happen. Your follicles start to shrink so your hair grows thinner. Your hair is also going into the different cycles of hair growth in different ways. So, it may be longer in the shedding phase, or the resting phase, so that’s why you’re seeing thinning hair or a lot of hair just coming out. Also because of the change in hormones in your body, you’re going to have less production of sebum. So we kind of start drying up. That sebum is what coats the hair, what makes your hair shiny and lustrous and strong, in a way. You lose that also with aging. Your body’s ability to absorb nutrients changes. So you may be eating really well but not necessarily your body is taking in all the nutrients. That’s why supplementing with multivitamins, biotin is so important, because nutrition is so important for your hair and your scalp, so that’s some of the things. 

And then on top of all this, this is when your grays are showing up. So the first thing that happens is that the structure of gray hair is different because it doesn’t have the pigment inside that makes the hair wiry and dry. And when all this is happening and your hair is most vulnerable, it’s when you start doing a lot of things to your hair: you start dyeing very, very often, which is very harsh on your scalp and on your hair, you may be using more styling products to compensate for the changes that you’re trying to manage and those tend to accumulate on your scalp. You also have more natural shedding of the skin, your skin is thinner in your scalp because you’re not producing collagen in the same way. I know that sounds all very depressing, but there is hope.

Katie (08:11):

[laughs] Just a little, just a little. Tell us, where does the hope come in? It’s with your products, right? So how do you address these?

 Sonsoles (08:19):
Yeah, my products and just good habits in general. So, the first thing I would start with is nutrition and just eating well. You can complement the multivitamin which we have in our line, or it could be a different one, but to take the right levels of vitamin A, vitamin C, iron is very important, selenium, biotin also is proven to help with the strengthening of the hair. So, nutrition or supplemented nutrition is very important. 

The other thing I would say is taking care of your scalp which is something we don’t really think about, but the scalp is really the only place where the hair is still alive and you can impact it. So, providing the right environment to the scalp is more important that people think. And it’s not something you notice the next day that you do it, but it’s something you will notice down the road and you will prevent things from happening. So for example, if you nourish and stimulate the follicles with the right products if you clean well your scalp, you exfoliate it so that you get rid of all those products that I mentioned before will be accumulating or the excess skin that’s shedding, that’s possibly clogging your pores which is where your hair is growing from. So, taking care of your scalp is very, very important.

Katie (09:38):
Sonsoles, do you do that with your shampoos or do you have a special brush or comb? Or is that a mask that you’re putting on? How do we help our scalp?

Sonsoles (09:48):
Actually what we have in our lineup is activated charcoal. It’s a very gentle exfoliator, it’s not mechanical, you’re not going to see any rough particles because you don’t want to inflame the scalp. It’s just very gentle, you do it maybe every two weeks and it’s just going to take out that excess skin and excess products. You can also do it with your own shampoo but it’s not as effective as it is with this product. And then in terms of nourishing, we have a scalp serum in our line that is packed with vitamin A, and C, and E, it’s got Ceramide, Niacinimide, it’s got Centella Asiatica, caffeine that stimulates the follicle which is just a serum of a few drops that you put on your scalp and it’s achieving that. It’s for more the long term and it’s also for prevention, if you happen to have any concerns with thinning or hereditary thinning, you’re not necessarily gonna stop it but you’re going to slow it down.

Katie (10:47):
That sounds amazing. I love how you started off by saying that thing that nutrition also plays a role. So that good hair comes from sort of inside and out, it’s like how you manage your scalp, how you manage the actual strands and locks, but that nutrition plays a role. It sounds like you offer a supplement that helps with that as well. Is that collagen-infused? Is it the vitamins that you mentioned earlier? What’s in that supplement?

Sonsoles (11:15):
So we have two, one is a collagen supplement which is marine collagen, and is just gonna help you with the production of collagen in your body. The other one is a multivitamin with biotin and this one has vitamin A, C, D, E. It has very high levels of vitamin A which is what boosts retinal production, so it’s gonna help with your skin and your scalp as well. It also has iron, it has biotin as I said before, it’s got zinc. So, it pretty much covers you very, very well across all the vitamin needs that your body may need. Each of these vitamins have different functions; some help with the hair itself, some help with the scalp, like vitamin C for example with the skin in the scalp. So they have different functions, biotin is to strengthen the hair shaft itself.

Katie (12:14):
I imagine that it’s also great for your nails.

Sonsoles (12:18):
Yes, it’s great for your nails as well. What I love it’s really, really good for your skin as well which is not something we really talk a lot about, but it really helps with the glow in your skin as well.

Katie (12:30):
It’s a wonderful byproduct. You also have some other really intriguing products, your lash growth serum which helps boost your eyelashes. And I wanna talk about that after the break because I’m really reliant on my mascara. We’ll be back in just a minute.

[Ad break]

Katie (13:49):
Okay, Sonsoles, tell me all about your lash growth serum because I am not kidding, my eyelashes are disappearing to the point that my mascara is my new BFF. I am going everywhere with it. [laughs] Tell me if your serum can help and what it does.

Sonsoles (14:04):

It can, absolutely. In fact, the first thing I will say, it doesn’t have any harmful ingredients and I’m saying this because there has been some publicity around some ingredients that can be harmful to your eyes that could get your eyes turning yellow. So, it doesn’t have any of this, it’s very very safe. It is a combination, it’s a proprietary combination of many ingredients including panthenol, peptides,  different types of peptides, hyaluronic acid, vitamin A, and then some fruit extracts like cucumber fruit extract, white tea. And the combination of all this in a clinical study gave very, very positive results with women. Up to 82% of them claiming to see increased density in their eyelashes after four weeks. So, I suggest you give it a try and you will definitely see some improvement. You apply it like an eyeliner, it’s a very clear, very easy to apply formula. You apply on the base of your eyelashes as if you were applying eyeliner and that’s it. 

Katie (15:24):
And do you do this at night or do you do it in the morning before you put mascara on?

Sonsoles (15:28):
It’s really up to you, you can do it at night. I think it’s simpler to do it at night because then you just leave it there to absorb without interfering with anything else but you can do it before makeup as well, there’s no problem with that.

Katie (15:41):
Okay, I’m definitely giving this a look and I’m gonna report back to listeners because I’m very intrigued by this. 

So, what made you decide to—this seems like a natural transition because all hair starts to thin as we age including our eyelashes. So, are you thinking that better not younger is going to be primarily focused on hair supplements for hair, or do you see expanding into other cosmetics?

Sonsoles (16:05):
I think the way we wanna approach this is to be able to serve her in an area where she’s still not finding something for her that’s speaking to her. And that definitely has to do with going beyond hair. So, the reason we got into eyelash—and I will tell you also that we going into brow in just a couple of weeks—it’s because our own consumers were asking about it and we saw some consumers actually use the serum that we have for the scalp on their eyebrows and we were intrigued and we hadn’t thought about it so much but then we realized, wow this brand really has legs to go into other areas as well where, you know, she’s feeling the change and there’s not a specific product or a brand that is talking to her and reflecting her values, because there are other brands for lash out there but it’s just the way that we approach it that we think it’s part of this community that you were talking about earlier.

Katie (17:07):
Yeah, it’s so interesting that this was led by your consumers. So, I love that you responded to them and gave them something they needed. So, where are you seeing those types of conversations happening? Is this in your Facebook group and should that be where our listeners go if they want to have conversations around these topics?

Sonsoles (17:24):
So, definitely, the Facebook group is a place. We also get questions DM-ed to us through Instagram and then you’d be surprised but I get people emailing us. Many times people that have bought from us, email to say, you know, “I’m loving your products,” some people say, “I can’t wait for you to do this or do that,” so that’s where we get some of the ideas. I personally read most, if not all of the reviews of our products that are online. I make a point every day to read any negative review. That’s the one that I get every day, sometimes one, sometimes none. But if I do get one I will read it and try to act on it. So, I’m trying to stay very close to the extent I can to my consumer. You know, as we grow and get bigger it’s gonna get harder but I definitely try to do so. And that’s exactly it, they talk to us, they exchange ideas with us.

Katie (18:26):
That’s amazing. I love that you’re so responsive in that way. 

So, I want to circle back to something that you said a little bit earlier. You were talking about how women, at a certain age, as we get older, really start to put our hair through the paces. We either start coloring it because we are starting to gray and we don’t like that, or maybe we’ve been coloring our hair for decades and we’re now entering our third, fourth, fifth decade of coloring our hair. 

A couple of episodes ago in April, we did a very popular show here at a certain age called “Going Gray in a World That’s Not.” This is episode 4 for any listeners who may have missed it, you can go back and give it a listen. It chronicles a woman named Katie Goes Platinum, who talks about her transition from hair dye to natural silver hair and how long it took, and how hard it was. And if somebody has successfully made that leap, if they’ve stopped coloring their hair, or maybe they just simply went silver naturally and they’re now managing a new set of hair, what are the things that your products can help with, what are some of the watch-outs, how do you make silver hair look and stay beautiful?

Sonsoles (19:32):
Well, first of all, I congratulate women that do that, it is a lengthy, difficult process. I have not taken the decision myself yet.

Katie (19:41):
Me neither. I just came from the colorist, so I’m not there either. [both laugh]

 Sonsoles (19:46):
But every day I see more and more women out there, especially after COVID and I think they look beautiful. But there is a trick to taking care of gray hair. So one thing that I explained earlier, gray hair can be challenging. First of all,it will feel different in many cases to the hair you had before, especially because it doesn’t have that pigment, the melanin inside, that makes the hair more brittle and drier, and then sometimes it just, as we age, our follicles can change shape and as they change shape, your hair will grow differently. So, you may have had straight hair your life, and all of a sudden you see some curls or some wiry hairs coming out, so that’s the other thing. 

But the most important thing about gray hair is two things. One is dryness. It’ll be drier than regular hair and you have to moisturize it and hydrate it as often as you can. And the second thing is the actual color itself. It will turn brassy, it’s a very porous hair, so it will lift and pick up dirt and things from the environment and that’s when it’s gonna make it look dull and it can make it look kind of yellowish and brassy. So, it’s good to not every day, but every so often, use a purple shampoo or a purple mask that will put a little bit of those purple tints back in the hair to contrast the color to get rid of that brassiness. It’s going to deflect the light in a different way so you don’t see those brassy tones in your hair.

Katie (21:29):
and you get this gorgeous silver hair. That beautiful, kind of salt and pepper, silver, or white. There are so many gorgeous shades. And so the purple helps restore that and remove some of the yellowing or the dullness.

Sonsoles (21:44):
Exactly. And if it’s in the case of a mask, we have a butter mask, that’s based on five plant-based butters, and on top of it, it has this violet tint to it and it will help you with both the brassiness and the dryness. But it can be beautiful. I mean, we grew up seeing maybe the old ladies with short gray hair. And now you see beautiful, attractive women with long silver hair and they’re just gorgeous in my opinion.

Katie (22:12):
Yeah absolutely. I mean, I think the sort of sense of what is beauty has really changed and broadened over the years that you and I have been— I’m 51, I know that you've passed… How old are you Sonsoles? You started—

Sonsoles (22:24):
56.

Katie (22:25):
You’re 56, I’m sorry?

Sonsoles (22:27):
Yes.

Katie (22:27):
So, you’re 56. So, over the many years that we’ve been consuming the beauty industry, beauty has changed, it’s broadened, it’s more diverse, we have different perspectives. But still, we see fewer older models. What is your take on representation and how important it is? Because your branding is beautiful. You have wonderful imagery, there’s a lot of images of you, you’re a gorgeous woman who is clearly aging naturally. What is your perspective on representation broadly in the beauty industry and how have you decided to approach it at Better Not Younger?

Sonsoles (23:03):
Absolutely, yes, thank you. Well, the first thing I will tell you, it’s already starting to change, but it’s really accelerated in the past couple of years, I would say. And I will tell you this when I first went out to do my shoot, my first shoot to build the website and do some ads, this was back in July of 2018 I think. I called up several modeling agencies and asked them to send me pictures of models for this target, this demographic. And they would send me one or two very old ladies, [Katie laughs] very unattractive, and I’d say, “What is this?” And they’d say, “We don’t have any, we don’t have any.” And I was so frustrated. And my husband overheard me and said, "Why don’t you go such and such?” My childhood friends who live here in Miami. And I said wow, yeah. And they were so excited to do it, and of course, it was free and we had a blast doing it. Still today, the majority of the pictures that you see on my website or my ads are friends. We’re not paying them for, I mean the most I do is send them some products.

Katie (24:16):
I was gonna say, I hope they’re getting some of your glorious shampoos. [both laugh]

 Sonsoles (24:20):
And they are grateful because they feel like they’re doing something different and fun. We do not retouch any of the pictures at all, I mean sometimes my friend’s like, “Come on, help me a little with those wrinkles around the eyes” and I say nope. And you know what, take a look at those women, they look gorgeous, attractive, accomplished, confidant. So, it’s just amazing that none of the model agencies even had any in their kind of roster of women.

Katie (24:58):
It’s so funny. For my day job, I do some work where I need to source imagery for projects that I work on. I think I’ve gone like, Getty or iStock. There’s this one very attractive, beautiful older woman with white hair and she’s in every single ad I’ve ever seen because it’s the one photo. She’s probably paid for her retirement like ten times over but I thought like, this is just one lady, why is she selling soft drinks and lipstick and you know, cars? She’s in all of these ads. But I have seen, and you may be aware, there’s this new modeling agency called Celebrate the Gray which really surfaces regular women who are stunning with gray hair that they’ve been using. So, they’re on my radar a little bit. I love that you actually took the incredible gorgeous women in your own life and said, this is what beauty looks like, these are real people who are stunning in realistic ways and I want to use them as models. So that’s amazing. Has your own personal idea of beauty changed as you’ve gotten older?

Sonsoles (26:05):
My own personal ideas?

Katie (26:07):
Yes.

Sonsoles (26:07):
You know what? I used to, I don’t know about you, but in my thirties, I was always trying to be someone else, you know? I was trying to fit in clothes that didn’t look good on me or wear the hair in a way that didn’t look good for me. For me, beauty is this understanding of what makes you feel good is good enough, as long as you feel good, you don’t have to try to imitate anybody. So, I find it very liberating you know. It’s this feeling that I’m so comfortable in my own skin and I can see the beauty in myself, which I probably wasn’t seeing before. You know, I was probably a lot more attractive when I was 30 yet I never felt attractive, I always thought there was something wrong with me.

 Katie (26:53):
I love the idea of trying those identities on for size because I think anyone woman listening to this show can relate to that. We’ve all gone through phases where we think we should be something or somebody. It takes a while to evolve into feeling fully yourself, and I love that you see the beauty in yourself now. 

 Do you feel like your sense of beauty is connected in any way to your mother? I feel like this is, I’m sort of off the beaten track here but I feel like my mother is a beautiful woman inside and out, and she was very low key in terms of her makeup and her products and I feel like I absorbed a lot of that and that’s ultimately where I landed. I went through the phase where I would tease my hair like Madonna or wear, pink lipstick, or do all these different things, but ultimately, by the time I got to 50 I had sort of almost circled back to the influences of my mother.

Sonsoles (27:44):

Well yeah, I feel the same way. One thing I will tell you is as I’ve aged, I seem to look more and more like my mom physically like to the point that her friends say, “Oh my god it’s like seeing your mom.” She passed 9 years ago so it’s been a while but I think in a way, for example, my mom, I had very, very dark hair. Over the years she went lighter because it’s normal as you age maybe the lighter tones give you a little bit more light on your face, I did exactly the same thing. What’s really amazing, my mom, she was a beautiful woman, no makeup, nothing. She was just gorgeous and she was very tall and thin her whole life. And I was like, I always, I wasn’t as fit as she was or I had to really watch what I ate all the time. And she was so lucky to be one of those women who didn’t have to ever, ever, ever [Katie laughs] have to go on a diet. So you know, to me, I got to a point in my life where I said, you know what, if I have to go up a size in pants, that’s all right. Doesn’t matter. I actually have gone up a size.

Katie (28:58):

That’s okay, we all have it’s been COVID. No, we also just get older and more comfortable and you know, flat stomachs are for 26-year-olds.

Sonsoles (29:09):
What I now remember about my mom that I think I’m doing the most is this sense of confidence that she had, whether she was wearing makeup or not, whether her hair was, she couldn’t care less, you know. She would just be herself all the time and that gave her the sense of confidence that I think I have now.

Katie (29:35):
I love that. And does your confidence come from having built this company or did you build the company because you had confidence?

Sonsoles (29:43):
I think the latter. I think I built it because of the confidence that I have now, yes.

Katie (29:48):
I love this. This has been such a wonderful conversation Sonsoles. I love how we circled back to our mothers because that’s where it all started. But I do want to ask a quick question before I let you go because you have so many wonderful products, I will say to all the listeners to go look at the website because the packaging is beautiful. And I know picking your favorite product is probably like picking your favorite child, it’s probably hard to do, but is there one that you turn to again and again that you absolutely love?

Sonsoles (30:14):
That is a tough question so I’m gonna answer by saying there are two. So, one is actually the conditioner from our Wakeup Call line. I am obsessed with this conditioner, obsessed. I love the shampoo as well, but the conditioner is like the one thing if I’m stranded on an island, this is the product that I have to have. And then the other product that I absolutely love is the Lift Me Up hair thickener because it gives me that instant sort of, volume boost and movement to my hair and it’s not a hair spray and it’s not a serum, it’s a very unique technology that you just spray it on when your hair is wet and you just style it. It just gives your hair this sort of sexiness, movement, and lift that I absolutely love.

 Katie (31:05):
Oh my gosh, I’m looking those both up and putting them in the show notes because I know our listeners are gonna want those, they sound amazing. How can our listeners find you and your products?

Sonsoles (31:16):
So betternotyounger.com we’re also on sephora.com. And we are on HSN if there’s anybody out there that’s an HSN shopper.

Katie (31:28):
Perfect and I’m linking everything into the show notes so our listeners can find you. Thank you so much for coming on, this was a lot of fun.

Sonsoles (31:35):
Oh, I loved it. Thanks for having me it was such a pleasure.

Katie (31:38):
This wraps A Certain Age, a show for women over 50 who are aging without apology. Join me next week when I connect with veteran investor Tracy Chadwell, who runs a fund investing in female founders in silver tech, companies that are building solutions for the aging population. 

Special thanks to Michael Mancini who composed our theme music. See you next time and until then: age boldly, beauties. 

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