Cannabis for Menopause + Menstrual Relief with Patty Pappas of Hello Again
Show Snapshot:
Meet small business owner Patty Pappas, co-founder of the cannabis wellness company Hello Again, which offers cannabis-powered vaginal suppositories to help with menopause’s irksome symptoms including sleep disruptions, low energy, cramps, pain, mood swings, and more.
If you are cannabis curious, a newbie entrepreneur, or want advice on bringing a product to market and getting customers to sit up and take notice, stick around. We’ve got you covered.
In This Episode We Cover:
1. How two stay-at-home moms came to launch a cannabis-powered vaginal suppository company.
2. More than a high -- cannabis offers medicinal properties that fight anxiety, pain, inflammation and can help regulate mood and temperature.
3. The science behind why vaginal suppositories offer body relief without a high in your head.
4. Product development, packaging, and branding – the steps to get a product from idea to store shelf.
5. Beyond menopause – Hello Again products offer relief for a range of menstrual and female wellness challenges including endometriosis.
6. Navigating friendship as co-founders.
7. Why midlife confidence is a business benefit.
Quotable:
We started with self-financing. We weren't spending anybody else's money. We were spending our own money and it was really important that we went to every dispensary and learned, “What do they need to sell our product? How do they operate?” We've done every aspect of every part of this business ourselves because it's important to us and it's our dollars at stake.
I hadn't had a good night's sleep in I can't tell you how many years. And I also had nights sweats. I would wake up and my bed would be soaking wet. Hello Again has allowed me to regulate the temperature. Cannabis can lower your body temperature.
Transcript
Katie Fogarty (0:00):
Welcome to A Certain Age, a show for women who are unafraid to age out loud. I’m your host, Katie Fogarty.
We are kicking off our October shows and our month-long focus on women running small businesses. As a small business owner, I could not be more excited or in better company. There are nearly 13 million women-owned businesses in the US, about a third are small businesses. And shoutout to Gen X: more than half of those small businesses are run by women who remember Prince, Princess Leia, and Pretty in Pink as cultural touchstones. That’s right, Gen X, the generation that gave us the term “slackers” are anything but. We are diving into entrepreneurship and launching thousands of businesses on the daily.
Today, I’m joined by small business owner Patty Pappas, one half of the duo who cofounded the cannabis wellness company, Hello Again, which offers cannabis-powered vaginal suppositories to help with anxiety, sleep, energy, cramps, pain, and more. If you are cannabis curious, a newbie entrepreneur, or want advice on bringing a product to market and getting customers to sit up and take notice, stick around. We’ve got you covered. Welcome, Patty.
Patty Pappas (1:10):
Hi Katie, thanks for having me here, and thanks for having me in October, which is World Menopause Month.
Katie (1:15):
Oh great, okay that’s terrific. So this is gonna be super relevant for all of our listeners.
Patty (1:22):
Definitely.
Katie (1:23):
I’m happy you’re here and I want to start by asking the question that I think a lot of listeners might be thinking to themselves: what the heck is a cannabis-powered vaginal suppository and how did you come up with this idea?
Patty (1:37):
Okay so, Carrie and I have been friends for many years. We met when our oldest children were in pre-school so we kind of traveled in and out of each others’ lives over the years and as our youngest children went off to college—it’s important to say that we had both been stay-at-home moms, running the business of the family and all the things you have to do with school and kids in general—and we decided to take a trip to a dispensary. We live in California, it had just recently become recreationally legal in California and we thought it might be fun just to go check out; there was a lot of hype and news around about it when it happened. So we thought, let’s go check it out.
So we did and we were shocked and surprised and happy to learn when we started visiting these dispensaries how the cannabis plant can really be used for medicinal purposes, and we had no idea. We had no idea at that point and we had no idea of each other’s menopausal symptoms that we were going through and it opened up this dialogue when we were in this dispensary talking to these young 20-something-year-old bud tenders and they were saying, “This product can help with anxiety, this product can help with pain and inflammation, this product can help you sleep through the night, this product can help with temperature regulation.” And the lightbulb just went off in both of our heads, all these issues that they’re talking about in these dispensaries are issues that Carrie and I are both having as women in menopause.
So, we drew that line between the plant and menopause, and then it became a search for which product could help us. And when we couldn’t find it—and we wanted to make sure it was a product that wouldn’t get us high, which is tricky, and that leads into the vaginal suppository, is the delivery method which we can talk about—but we didn’t want to get high and we wanted specifically to target the symptoms that we were having and we couldn’t find it and it wasn’t anywhere that we saw. So, we decided to create it ourselves, and that’s how it all started.
Katie (3:46):
So, it’s so interesting that you’re focusing on, that you wanted it to be for symptom relief versus a high in the head. Because your website says very clearly that your products offer “Relief in your body without a high in your head” and so is that why you went with a vaginal suppository versus say, an edible?
Patty (4:05):
Right. Because first of all, with the edibles, with smoking, with all the other delivery methods, it’s inconsistent. You and I could have the exact same dosage and we could have a completely different experience. So, it was important for our product that you could get on with your day, you could have a good night’s sleep, you could wake up in the middle of the night if you had to and drive to, I dunno, the emergency room. You could do whatever you needed to do and not be trapped by that psychoactive high feeling.
So, the suppository really allows us to do that and some of it is a mystery and some of it is science. It attaches to the cannabinoid receptors in the reproductive system, which there are quite a few, and it works that way. it does go into your bloodstream but it does not do what happens when you have an edible go through your digestive tract and your liver, or when you smoke and it goes straight to the brain. So, the vaginal suppository is really perfect, if we couldn’t have figured that out, we probably would have just walked away. But once we found out that we could deliver and use the THC, which is an important part of the product, without the psychoactive high, it was a home run. And it addresses vaginal dryness, which is a big issue for women in menopause as they get older.
Katie (5:27):
Of course. First of all, there’s so much to unpack here, I’m so excited. My first question though is how did you figure out the suppository? Because as you said, you and Carrie, your partner, were stay-at-home moms, you went to the dispensary, you met some cool bud tenders, but how did you move from that point to identifying a suppository as an option and creating it and getting it onto the market? Because that seems like a big jump from where you began. [laughs]
Patty (5:56):
Yeah, so when we started sort of talking about this and we tried to meet with anybody who would meet with us in the very beginning and talk about the business, talk about cannabis, talk about the science, talk about any aspect of the cannabis business. We found a formulator that we liked, that we worked with. And we started, we thought maybe it could be a patch or it could be a tincture, something like that, where you could maybe control the dosage a little bit more. And then it was really, he came up with the suppository. He’d been in the business for many years and he suggested it and I think he suggested it thinking, “Oh God, the ladies are not gonna like this.” And when we said it, we looked at each other and we’re like, “Oh my God that’s it! That is it.” And we took off from there.
Katie (6:44):
Because it’s getting right to the— we’re gonna talk about vaginal dryness in a minute because I know that’s one of the symptoms that your product can help with. But it really goes through the heart of the matter and not to sound too crass, but women at menopause have spent many decades putting things in their vaginas. [laughs]
Patty (7:01):
Amen.
Katie (7:02):
This is not a big stretch. But I do wanna say, I would love to just hear the reaction that you had from people in your own life when you started sharing. Because I said to a lot of people, “Hey I’m starting a podcast,” and people were excited. When you started saying, “Hey I’m starting a cannabis-powered vaginal suppository company,” what was the reaction that you started getting from friends, family, neighbors, et cetera?
Patty (7:27):
Well, I can start with all our 20-plus-year-old kids. [Katie laughs] When we first started saying, “We’re gonna start a cannabis business brand,” and they’re like, “That’s so cool!” “And it’s gonna be a vaginal suppository”…Womp, womp. [Katie laughs] That fell kind of flat. But yeah, we got all kinds of reactions. In meetings that we had, we got so much positive feedback because as you can guess, there were not a lot of products marketed to women our age in the cannabis space, in the dispensaries.
Katie (8:00):
Yeah, I can believe that. So, that’s something I do want to ask you about too. I want all listeners when the show ends to go check out your website. It’s gonna be in my show notes on acertainagepod.com. But your packaging is very beautiful, it feels very modern and fresh, it feels like a very cool wellness brand. Your website is inviting, engaging. It feels, again, very modern, almost like a beauty brand. So, how did you create this inviting brand and this beautiful packaging? I wanna hear the answer in just a minute after a quick break.
[Ad break]
Katie (9:39):
Patty, we’re back from our break and I want to pick this thread up again. How did two brand new entrepreneurs create a brand that looks like it should be on the shelf of a Sephora?
Patty (9:51):
Wouldn’t that be great? If it could be on the shelf of Sephora.
Katie (9:54):
Right, your lips to God’s ears, right? [laughs] Let’s manifest that.
Patty (9:58):
It was important to us, again as we’re customer founders; we made this product for ourselves. We wanted to be able to have boxes that we could put on our bathroom counters and not be embarrassed or feel too, we always say, “potty,” to have out or in our purse or anywhere. So, it was really important that it looked like a wellness brand and not a pot brand, I guess is the best way to put it.
Katie (10:25):
So, how did you do that thought? Did you have to go hire a marketer? Did you have to go hire packaging?
Patty (10:29):
Yeah, we worked with a branding company and we actually developed the product at the same time that we developed the branding because they kind of fed off each other. You know, we knew that the things we wanted to address and we knew the product, how we wanted it to work with the woman's body, and then we wanted to reflect that in the packaging. So, we kind of combined the two processes at once. Sometimes I think some do, they come up with the product then they do the branding. But timing-wise I think it worked out really well for us because we got everything done and on our first shelves about two to three weeks before COVID hit. So, thank God we got it done and we got on the shelves and then we could work during COVID because all the dispensaries were open and we could grow as a company once COVID hit. So, we definitely worked on it at the same time.
Katie (11:24):
So you were in a good position before the world shut down. So, tell me how when you two put your heads together and said, this product doesn’t really exist and we need it to and you found your formulator, you found your branding agency—we’re gonna talk a little bit more later in the show about how your project addresses certain symptoms, but I still wanna focus a bit on the business end of things—how did you finance this? Was this something that you self-financed? Did you crowd fund? Did you look for investors? How did you launch the business?
Patty (11:57):
So, we self-funded. We had some meetings with our families, we sat down and told them this was something we really wanted to do and because it’s a product that has THC in it and we’re in the state of California; we make our product in the state of California and we can only sell our product in the state of California. I think at the time there were 892 dispensaries or something when you looked it up on the Internet. So, it seemed doable to do the first step of business, to make the product, to brand the product, and to try and get on the shelves of just dispensaries in California. I think if it had been federally legal and you could go all around the country, that would have seemed overwhelming to us. But we made that commitment in the beginning and we self-funded.
Katie (12:44):
That’s fascinating. I didn’t realize that you were only available in California. Is that because of federal regulations around cannabis?
Patty (12:52):
Yeah, it’s federally illegal and then each state can make it legal within their state recreationally, or medicinally, or both. But you can’t cross state lines. So, we can’t make our product in California say, and sell it in Colorado where it’s also legal, it can’t go across state lines because then you’re breaking the law. So, if you wanna sell in Colorado, you have to set up your manufacturing and source your materials and make your product in Colorado and sell it in Colorado.
Katie (13:22):
That is utterly fascinating, I had no idea. And do you feel like that’s going to be changing at some point? Because I know that cannabis products are becoming legal in so many different states. Or is that something that’s not on your horizon? Or not what you’re focusing on in terms of lobbying or efforts to try and federalize the way these products get sold?
Patty (13:46):
Yeah, I think it should become federally legal, I hope soon. I don’t know how much that’s going to translate because each state now has invested in the infrastructure of their cannabis businesses. How they’re gonna allow, how quickly that’ll change within each state to allow—California is probably the biggest state for cannabis—to just allow other brands to flow in so you know, it’s gonna take a while to get to the place where it’s like any other product that you can buy and just ship all around. But we definitely would like to start looking into different states. We get emails almost every day from people in other states asking for us and it kills us that we can’t just send it to them, but we can’t.
Katie (14:30):
Got it, so interesting. So, how do you reach your customers? Because I know that you’re very active on Instagram, you have a wonderful newsletter that I subscribe to, as I said, you’ve got a great website. How do you get people introduced to the product? Can you walk us through a little bit? Because if somebody’s listening to the show and they’re not looking to do what you’re doing per se, they might be wanting to market their own products, their own services. What do you recommend for reaching the midlife consumer, the menopause consumer? What’s worked for you?
Patty (15:04):
Well, I think first, we reach out to all avenues of podcasts and we’ve employed a PR company to help us get our word out with magazines. Within the dispensaries, they have their own marketing tool to reach the consumer. And I think where we are kinda lucky is that we can exist as a menopause product in the cannabis space and kind of work that angle, but then we can also be a cannabis company in the menopause space. Does that make sense? So, we kind of get to be sort of a unique brand in each space.
Katie (15:42):
That totally makes sense. You definitely have a unique proposition. I know that there’s some other cannabis suppositories on the market so this might be a good moment to ask what makes yours unique? Is it just cannabis in the suppository? Or do you have other ingredients, other elements?
Patty (15:57):
So, we have other added terpenes to help target the specific symptoms for menopause. There were other cannabis suppositories in the space and those kinds of tend to be more end-of-day, they’re much stronger than ours are; they are formulated more to get a head high, or they’re just cannabis, the terpenes from the cannabis plant and cocoa butter base.
So, ours is the cocoa butter base and then we also have vitamin E, avocado oil. And the cocoa butter are the base of our product so that’s very soothing, very moisturizing. We have apple cider vinegar and helichrysum in every product too for antibacterial, anti-inflammatory. And then the apple cider vinegar helps maintain the pH balance. So, those are in every one of our suppositories. And then we have two different skews, they call them. One is every day and that has added terpenes from other plants that have been used for generations to help bring focus, anti-anxiety, and energy like rose geranium and green tea or rosemary. And then the sleep product has lavender, no surprise, chamomile, neroli oil; things to help promote calm, restful, peaceful sleep. So, we really did work hard to get those other ingredients working before we layered the CBD and the THC. So, they were effective on their own and then we layered in and added the extra bonus of the cannabinoid plant.
Katie (17:37):
And just so the listeners are clear, you have two products. One is a daytime product, you call it Everyday, is that correct? And what is your evening product?
Patty (17:46):
There’s Hello Again Everyday and then there’s Hello Again Sleep and they have different ratios of CBD to THC. The Sleep it has more THC in it, but again, if you ate it, we have 20 mg of THC in our sleep formula. If you ate 20 mg, if I ate 20 mg, I’d be in the hospital, I would go to the emergency room. But as a vaginal suppository, we really get to use the benefit of that THC and not get too high. So, we’re so happy and so proud of our formulations.
Katie (18:17):
And did you work with a medical partner or somebody who could help you understand? I know you’ve got a formulator. Is that person a doctor? Are they cannabis expert? Help us understand the science behind the product and how you know it’s healthy, safe, and effective.
Patty (18:35):
We have a formulator who is a cannabis expert and has been in the business for many years and then we had a series of incredible doctors that would help us, you know, figure out which terpenes would help with which symptoms we were trying to target. And then we had doctors that work with cannabis that helped us with the formulation of the ratios so that we could really work to not get that psychoactive high. So, we did work with doctors along the way and everybody was great and helpful and added to the knowledge of what our product is, which is more than just a cannabis product.
Katie (19:22):
And what can a customer expect? I know that you started this because you were having your own menopausal symptoms. I’ve shared on this show quite often that I was sort of experiencing bouts of anger or mood instability, I jokingly call it toxic rage, this sort of just swoosh of hormones. But I never really suffered from the hot flashes or the incredible sleep disruptions. But I know that you did so, how has this product helped you with your own journey? And what can a customer expect when they use each one of these?
Patty (19:59):
So, I was really taken down by sleep. I hadn’t had a good night’s sleep in I can’t tell you how many years and I also had night sweats. I would wake up and my bed would be soaking wet. So, what Hello Again has allowed is to regulate the temperature and it works the same with the Everyday. It sort of turns down, when you’re having those night sweats and you’re having the hot flashes, it’s like someone just cranked up the heat inside your body and it stays hot for a certain amount of time, maybe it’s a minute, maybe it’s three minutes, and then it goes back down and you can’t regulate it. Other than walking into a walk-in refrigerator or something, there’s no other way to make yourself feel better. What cannabis can do is help regulate that temperature and make it at a point where if you throw off your blanket or if you take your sweater off, you can actually sort of effect some positive change with your temperature. So, it helps take care of those hot flashes and night sweats.
And then if you wake up—which I always did in the middle of the night if you have to go to the bathroom—and then those thoughts start coming in your head and you start getting anxiety and you can’t go back to sleep and you’re looking at the clock and it’s ticking and ticking, what this product helps me do is I look at the clock, I’m awake and then all of a sudden it’s 6:30 in the morning and I realize, Oh I went back to sleep and I slept another 4 hours. So, it helps you get through the night.
Katie (21:23):
It sounds amazing. And so what about the day product? You said that has slightly less THC, am I correct in that? And it helps alleviate anxiety and manage brain fog and energy levels, is that correct?
Patty (21:38):
Yes, so for the Everyday, again the temperature regulation. And then what we like to tell people is you put, maybe I’ll start with, you put your suppository in, it takes about 20 to 30 minutes to melt and then it’s gone; you don’t have to take it out, you don’t have to do anything else, you just let it dissolve in your body. And then the effects last from anywhere from about 4 to 6 hours.
So, what we say for the Everyday, it’s a little more subtle, it does have less THC in it. So, go about your day and then at the end of your day you think, Huh I didn’t take the bait in whatever situation, or I got a couple more extra errands done, or I enjoyed something a little more. It’s sort of just a really nice mood stabilizer and gives you a little bit extra energy to sort of get through your day and focus a little bit more, be a little bit more productive. That’s kind of the way we suggest because it is a more subtle feeling. The Sleep has more THC, you almost can feel it emanate from your stomach area and you can feel it starting to work and you feel this relaxation sort of pulse out from that area. But the daytime is more subtle.
Katie (22:51):
Pulsing out relaxation at night sounds like you know, a recipe for a home-run product. Because we all get into bed and our mind races and we start to think about our to-do list and worry about tomorrow. So, if you had this sort of core energy emanating, I can see why people are texting and emailing you from all over the country saying, “I need this.”
Patty (23:11):
Well, and then there’s vaginal dryness. Which, during the day we had a woman come up to us and say she can’t wear jeans because it hurts so much. It’s a big problem for women which Carrie and I really had no idea about when we started down this journey. So, every day you have your moisturization and then at sleep for libido, we look at it in sort of a more holistic way where if you’re not sweating, if you’ve had a good night’s sleep and you’re not irritated, [laughs] and your vagina is moisturized, then good things will happen or can happen. So, that’s sort of our approach for libido.
Katie (23:50):
And do you hear from customers and from users that it helps with painful sex and uncomfortable sex because I know that’s really a common challenge that people don’t talk about?
Patty (24:01):
Yeah. We hear a lot about that. Again, we had no idea when we first started but we’ve worked with pelvic floor people with our product; they’ve recommended it. People with endometriosis pain have used our product and responded positively. So, we’re getting a lot of feedback, and just that it’s a muscle, it can relax everything down there and make everything happier.
Katie (24:28):
That’s interesting. Because I know you market yourself largely as a menopause product but there are a lot of vaginal issues that you hit on. Endometriosis is supposed to be extremely painful and that affects people at all ages particularly younger women. So, do you find that your customer base has expanded beyond what you originally thought you would be marketing to?
Patty (24:48):
Yeah absolutely. Definitely. Now we say “Menopause and More” or “Menopause and Beyond.” All these different phrases. But you know, it’s a women’s wellness product, really.
Katie (24:57):
Right, got it. At the beginning I was sort of joking a little bit, I was like, what the heck is a vaginal cannabis-powered suppository? And you’ve explained it so beautifully, we definitely have the down-low on how it works how it got created and formulated. But I’m curious, whenever we start something new there’s always a little bit of uncertainty whether or not it’s gonna take off. Was there a moment where you said to yourself, “This is really gonna work? This product is connecting.”
Patty (25:27):
Well, I think we’re still having those moments. We’re trying to have more of those moments. But yeah, I think when we first started getting our first testimonials through our website, that was when we’re like, okay this reaching just beyond our subset of people that we make try the product or our daughters or our friends and what we felt it was doing. When perfect strangers were reaching back out to us about their experiences, that’s when I think we thought, “Okay, this is gonna do something.”
Katie (25:56):
And trying something new, you alluded to this at the beginning, you and Carrie were both stay-at-home moms for a number of years and then you decided to launch a company which can feel exciting but also maybe a little bit uncomfortable. What gave you the confidence that you could do this? That you could just conceive of this idea and set it in motion into the world?
Patty (26:19):
I know, we were talking about that the other day. In the beginning, I said we had talked to a lot of experts in the cannabis business, we talked to doctors, we talked to people who own dispensaries, anybody that would talk to us and we did consistently get this response that this isn’t out there. Whether or not we could make the right thing that would connect to the customers. But it wasn’t there. And I think that was what kept us going.
But then we would talk to people outside the cannabis space, our friends, our family and they looked at us like we were nuts. It was sort of a delicate balance of listening to some people and trying not to take on the questions of other people. And we had each other, which was amazing because we pushed each other along.
Katie (27:10):
It’s great to have a cofounder. Did you ever feel nuts at any point?
Patty (27:16):
Oh yeah, still feels nuts. [both laugh] Every once in a while somebody will say something and I’m like, what do I know? I started a vaginal suppository business, anything is possible.
Katie (27:29):
I love that. Of course, anything is possible. And when you have the right partner, my husband and I have this sort of joking—it’s not our marriage mantra because we don’t have a marriage mantra, it’s a little too woo-woo for our marriage—but the mantra is only one person is allowed to be crazy at a time. And that’s sort of our working principle because you need that support. If somebody is freaking out, or melting down, or feeling overwhelmed, it’s important that the other person kinda be the ballast to keep it together. So, it’s fabulous to have a cofounder. Do you divide your work into two? Do you each take turns? You’re old friends, you said that at the beginning, how do you keep your friendship safe when you’re navigating business challenges?
Patty (28:19):
Yeah, we’ve been really lucky. We’ve just agreed on almost everything and then when we don’t we each make our case. We kind of have our areas of interest. Carrie is an artist, she’s really a great communicator, she can get our message across. I do more like the dispensary business and the distribution side of it. And so whatever, maybe if one person feels a little more strongly about it we go with that because that’s more been their area that they have a little more experience in since we started. But I think we fill each other’s holes really nicely too, which has been great. So, the things that I can’t do, she can do and the things that she can’t do, I can do. We depend on each other and we trust each other. It’s all about trust, it’s gotta be trust.
Katie (29:12):
It is all about trust. I had a woman on this show I think in Season 1 who runs a family business, Rosebud Woman, she does it with several of her multiple children and I said you know, "Is it hard to be working with your family in the business?” And she said that the trust and the love really outweigh any of the difficulties that crop up from time to time. So, you know, how fun to be with your friend.
Patty (29:40):
Yeah and I think because we also started self-financing, every decision was important. We weren’t spending anybody else’s money, we were spending our own money and it was really important that we went to every dispensary and we learned what do they need to sell our product? How do they operate? What’s the system? We’ve done every aspect of every part of this business ourselves because it’s important to us and it’s our dollars at stake so, I think that’s been really helpful too.
Katie (30:11):
Sounds smart. We’re gonna be moving into a speed round in a few minutes but before we do I just want to ask you, what’s your vision for Hello Again in a year or in five years? Where do you see it going? Where do you want the company to go?
Patty (30:26):
Well, we would like to see it all across the country that’s for sure, in whatever form that has to take. We would like the world, why stop at the country?
Katie (30:34):
[laughs] Exactly, swing big, right?
Patty (30:37):
And we have some ideas for some new skews for new products to target different things. So we have a lot that we would like to accomplish in the next year to five years for sure.
Katie (30:50):
Exciting times ahead. Patty, how did you come up with the name Hello Again? Share that with us before we move on to the speed round.
Patty (30:58):
Okay so, we talked about some of the symptoms of menopause and how they layer on each other and you start to feel not like yourself. There was some of this idea, we were trying to get to the point of feeling like yourself again. And Hello Again is basically just to say, “Hello again" to yourself, your strong self before all those hormonal fluctuations took you down.
Katie (31:22):
I love that. All right, moving on to the speed round. Okay, this is a very quick one-word answer, maybe yes or no, fill in the blank. Are you ready?
Patty (31:29):
Okay.
Katie (31:30):
Okay. Your one-word answer to complete this sentence: launching a business is _____.
Patty (31:37):
Like a rollercoaster.
Katie (31:38):
[laughs] My superpower at work _____.
Patty (31:44):
I think persistence.
Katie (31:45):
My superpower at home _____.
Patty (31:51):
Oh gosh, that’s a good one. [Katie laughs]… Multi-tasking.
Katie (31:56):
Nice, I think we’re all nodding our heads, we’re good at that.
Patty (31:59):
For both probably.
Katie (32:00):
My number one tip for surviving menopause _____.
Patty (32:04):
Hello Again.
Katie (32:05):
Okay, and your number two tip for surviving menopause _____.
Patty (32:08):
Talk to friends.
Katie (32:10):
Yes, we all need community.
Patty (32:12):
Yes.
Katie (32:12):
Okay, on weekends you will find me _____.
Patty (32:17):
Hiking or at the beach
Katie (32:19):
So nice to be in California. We can’t say that in New York a lot of the times of the year. Okay, if I weren’t running Hello Again, I would be a _____.
Patty (32:27):
I would like to be a world traveler.
Katie (32:29):
Ooo, we would all like to be a world traveler. That’s our third act, right?
Patty (32:35):
Yes, exactly.
Katie (32:36):
Patty this was a lot of fun. Thank you for being on today, talking about how you launched your business, sharing a little bit more about Hello Again and the relief that it offers to menopausal women and women frankly suffering from other vaginal issues, and for sharing a bit about how you connect with your customers and how you market your product. We all learned a lot. Thanks for being here.
Patty (32:57):
Katie thank you so much.
Katie (32:59):
This wraps A Certain Age, a show for women who are aging without apology. Join me next Monday when I talk with ad agency founder, Katie Keating, of New York-based boutique agency Fancy who knows that 1 in 4 American women are over 40 and has ideas for helping your business reach this powerful customer. Plus she shares tips for running a successful consultancy of any kind.
Special thanks to Michael Mancini who composed and produced our theme music. See you next time and until then; age boldly, beauties.